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Business & Brand Storytelling for Leaders
Introduction
Introduction to the Course
Storytelling
Why Do We Tell Stories (10:58)
What is storytelling (6:54)
What makes a good story (12:16)
Storytelling in Leadership
The Importance of STORYTELLING as a Leader (8:21)
The Art of Storytelling for Leaders (14:44)
Brand Storytelling
Case study of Brand Storytelling (16:39)
Visual Storytelling in Business (13:37)
Storytelling System in Business & Brand
A Simple 10-step Brand Storytelling System (10:23)
How to Craft a Business Story (12:57)
The Best Corporate Storytelling Examples (8:48)
Storytelling Assignments and Coursework
Digital Storytelling (5:30)
Projects and Workbooks
Project1: Digital Storytelling
Project2: Storytelling with Data & Visuals
Workbook1: Storytelling Basics-Storytelling Handbook
Workbook2: Storytelling Glossary
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A Simple 10-step Brand Storytelling System
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